MBA Specialization in Marketing – Teaching Strategy/Methods of Delivery

1. Teaching–Learning Strategy

The MBA program has the following strategies:

  • Student-centered; self-training approach, teamwork; and
  • Output and project-based teaching.
2. Teaching Methodology

To meet the intended program outcome, the following instructional methods are employed, depending on the nature of the course:

  • Lectures, and group work,
  • Class discussion and experience sharing,
  • Classroom practical exercises,
  • Case analysis, research works/term paper and presentation, and
  • Sharing experiences and best practices.