BA in Marketing Management – Teaching Strategy

1. Teaching–Learning Strategy

The Marketing Management Degree program has the following strategies:

  • Conducted within the framework of national educational strategy;
  • Student-centered; self-training approach, team work; and
  • Output and Project-based teaching.
2. Teaching Methodology

To meet the intended program outcome, the following instructional methods are employed depending on the nature of the course:

  • Lectures, and group work,
  • Class discussion and experience sharing,
  • Classroom Practical exercises ,
  • Case analysis, research works/term paper and presentation, and
  • Industrial attachments.