BA in Marketing Management – Objectives of the Program

1. General

The Department of Management and Marketing Management seeks to:

  • Equip students with relevant knowledge and skills that help them lead and manage marketing activities of any type of organizations; and
  • Deliver quality instruction that stimulates innovation; develops marketing, managerial and analytical skills; builds problem-solving abilities; and promotes communication proficiency that is required of professional marketing managers.
2. Specific

Specifically, the Department is committed to produce qualified managers who can:

  • Manage Marketing undertakings of any form and of any organization;
  • Competently develop market strategies;
  • Manage the marketing functions such as sales, promotions and advertising;
  • Manage brands, products, design and customer services;
  • Manage logistics;
  •  Make marketing decisions to solve problems;
  •  Analyze business and align it with its marketing environment;
  •  Search and exploit market opportunities; and
  • Undertake research and consultancy activities in marketing areas.