BA in Marketing Management – Course Listing

1. MAJOR COURSES
Course No. Course Title Prerequisite Cr. Hr./ Cont. hr
Mrkt 211 Principle of Marketing I 3/3
Mrkt 212 Principle of Marketing II Mrkt 211 3/3
Mrkt 221 Customer Behavior Mgmt 211 212 3/3
Mrkt 321 Industrial Marketing Mrkt 212,221 3/3
Mrkt 322 Agricultural Marketing Mrkt 212,221 3/3
Mrkt 323 International  Marketing Mrkt 212,221 3/3
Mrkt 324 Service/ Social Marketing Mrkt 212,221 3/3
Mrkt 331 Sales Management Mrkt 212,221 3/3
Mrkt 332 Purchasing Management Mrkt 212,221 3/3
Mrkt 334 Physical Distribution  Management Mrkt 212,221 3/4
Mrkt 411 Marketing Communication Mrkt 212 3/4
Mrkt 421 Marketing Research Mrkt 322, 323, 324, 331, 332, 334 3/3
Mrkt 422 Marketing Information System Mrkt 212 3/3
Mrkt 423 Seminar on Marketing Management Mrkt 421 3/4
Mrkt 441 Marketing Ethics and Leadership Mrkt 421 3/3
Mrkt 442 Marketing Strategy and Policy Mrkt 212, 421, Acct 341 3/3
Total
48/48
2. REQUIRED COURSES
Course No. Course Title Prerequisite Cr. Hr./ Cont. hr
Mgmt 212 Introduction to Management 3/3
Mgmt 221 Math for Management 3/3
Mgmt 222 Managerial Statistics Stat 192 3/3
Mgmt 231 Organization and Management Mgmt 212 3/3
Mgmt 232 Human Resource Management Mgmt 212 & Psyc 201 3/3
Mgmt 321 Risk Management & Insurance Mgmt 222 3/3
Mgmt 412 Strategic Entrepreneurship Mgmt 212, 231, Acct 421 3/3
Acct 201 Principles of Accounting I 3/4
Acct 202 Principles of Accounting II Acct 201 3/4
Acct 221 Cost Accounting Acct 202 3/3
Acct 231 Financial Accounting I Acct 202 3/4
Acct 242 Financial Accounting II Acct 231 3/4
Acct 341 Financial Management Acct 231 3/3
Total
39/43
3. GENERAL COURSES
Course No. Course Title Prerequisite Cr. Hr./ Cont. hr
Enal 100 Communication Skills 3/4
Enal 201 Sophomore English Enal 100 3/4
Psyc 201 General Psychology 3/3
LawD201 Business Law 3/3
Phill 103 Civics and Ethical Education (Logic ) 3/3
Phill. 101 Introduction to Philosophy (Llogic) 3/3
Comp 105 Introduction to Computer Technology 3/3
Stat 192 Introduction to Statistics 3/3
Total
24/26
SUMMARY
No Course Type Total Courses Total Credit Hours Total Contact Hours
1 Major courses 16 48 48
2 Required courses 13 39 43
3 General courses 8 24 26
Total
37 111 117