BA in Marketing Management – Course Breakdown

1. Regular Program
Year I, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Introduction to Management Mgmt 212 3 3 None
2 Introduction to Statistics Stat 192 3 3 None
3 Communication Skills Enla 100 3 4 None
4 Introduction to Computer Comp 105 3 3 None
5 Principle of Marketing I Mrkt 211 3 3 None
Total 15 16  
Year I, Semester II
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Introduction to Philosophy (Logic) Phil 101 3 3 None
2 Maths for Management Mgmt 221 3 3 None
3 Principles of Accounting I Acct 201 3 4 None
4 Sophomore English Enla 201 3 4 None
5 Principles of Marketing II Mrkt 212 3 3 Mrkt 211
Total 15 17  
Year I, Semester III
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Principle of Accounting II Acct 202 3 4 Acct 201
2 Customer Behavior Mrkt 221 3 3 Mgmt 211, 212
Total 6 7  
Year II, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Organization and Management Mgmt 231 3 3 Mgmt 211
2 Managerial Statistics Mgmt 222 3 3 Stat 192
3 International Marketing Mrkt 323 3 3 Mrkt 212
4 Purchasing Management Mrkt 332 3 3 Mrkt 212, 221
5 Physical Distribution Management Mrkt 334 3 3 Mrkt 212,221
Financial Accounting I Acct 231 3 4 Acct 202
Total 18 19  
Year II, Semester II
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Human Resources Management Mgmt 232 3 3 Mgmt 212, Psyc 201
2 Financial Accounting II Acct 242 3 4 Acct 231
3 Service/ Social Marketing Mrkt 324 3 3 Mrkt 212, 221
4 Sales Management Mrkt 331 3 3 Mrkt 212, 221
5 Industrial Marketing Mrkt 321 3 3 Mrkt 212,221
Total 15 16  
Year II, Semester III
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Agricultural Marketing Mrkt 322 3 3 Mrkt 212,221
2 Marketing Information System Mrkt 322 3 3 Mgmt 212, Comp 105
Total 6 6  
Year III, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Cost Accounting Acct 221 3 3 Acct 202
2 Risk Management and Insurance Mgmt 321 3 3 Mgmt 222
3 Financial Management Acct 341 3 3 Acct 231
4 Business Law LawD 201 3 3 None
5 Civics and Ethical Education Phil 103 3 3 None
Marketing Research Mrkt 421 3 3 Mrkt 322, 323, 324, 331, 332, 334
Total 18 18  
Year III, Semester II
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Marketing Communication Mrkt 411 3 3 Mrkt 212
2 General Psychology Psyc 201 3 3 None
3 Seminar in Marketing Management Mrktt 422 3 3 Mgmt 231, 232, 332
4 Marketing Ethics and Leadership Mrkt 441 3 3 Mrkt 421
5 Strategic Entrepreneurship Mgmt 412 3 3 Mgmt 321, 332, Mrkt 212, Acct 341
6 Marketing Strategy and Policy Mrkt 432 3 3 Mrkt 212, 421 Acct 341
Total 18 18  
2. Extension Program
Year I, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Introduction to Management Mgmt 212 3 3 None
2 Introduction to Statistics Stat 192 3 3 None
3 Communication Skills Enla 100 3 4 None
4 Introduction to Computer Comp 105 3 3 None
Total 12 13  
Year I, Semester II
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Principle of Marketing I Mrkt 211 3 3 None
2 Introduction to Philosophy (Logic) Phil 101 3 3 None
3 General Psychology Psyc 201 3 3 None
4 Principles of Accounting I Acct 201 3 4 None
Total 12 13  
Year I, Semester III
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Sophomore English Enla 201 3 4 None
2 Principles of Marketing II Mrkt 212 3 3 None
Total 6 7  
Year II, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Business Law LawD 201 3 3 None
2 Principle of Accounting II Acct 202 3 4 Acct 201
3 Maths for Management Mgmt 221 3 3 None
4 Organization and Management Mgmt 231 3 3 Mgmt 212
Total 12 13  
Year II, Semester II
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Managerial Statistics Mgmt 222 3 3 Stat 192
2 Civics and Ethical Education Phil 103 3 3 None
3 Cost Accounting Acct 221 3 3 Acct 202
4 Customer Behavior Mrkt 221 3 3 Mgmt 211 212
Total 12 12  
Year II, Semester III
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
Financial Accounting I Acct 231 3 4 Acct 202
2 Human Resources Management Mgmt 232 3 3 Mgmt 212, Psyc 201
Total 6 7  
Year III, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Marketing Information System Markt 322 3 3 Mgmt 212, Comp 105
2 Financial Accounting II Acct 242 3 4 Acct 231
3 Risk Management and Insurance Mgmt 321 3 3 Mgmt 222
4 Marketing Research Mrkt 421 3 3 Mrkt 322, 323, 324, 331, 332, 334
Total 12 13  
Year III, Semester II
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Industrial Marketing Mrkt 321 3 3 Mrkt 212,221
2 Agricultural Marketing Mrkt 322 3 3 Mrkt 212,221
3 International Marketing Mrkt 323 3 3 Mrkt 212
4 Purchasing Management Mrkt 332 3 3 Mrkt 212,221
Total 12 12  
Year III, Semester III
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Service/ Social Marketing Mrkt 324 3 3 Mrkt 212,221
2 Sales Management Mrkt 331 3 3 Mrkt 212,221
Total 6 6  
Year IV, Semester I
No. Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Physical Distribution  Management Mrkt 334 3 3 Mrkt 212,221
2 Financial Management Acct 341 3 3 Acct 231
3 Marketing Communication Mrkt 411 3 3 Mrkt 212
4 Marketing Strategy and Policy Mgmt 432 3 3 Mrkt 212, 421, Acct 341
Total 12 12  
Year IV, Semester II
 

No.

Course Title Course No Cr. Hrs Con. Hrs Prerequisite
1 Seminar in Marketing Management Mgmt 422 3 3 Mgmt 231, 232, 332
2 Marketing Ethics and Leadership Mrkt 441 3 3 Mrkt 421
3 Strategic Entrepreneurship Mgmt 412 3 3 Mgmt 321, 332, Mrkt 212, Acct 341
Total 9 9